---
title: Cookie Policy
---

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## Cookie Policy

This policy explains how XPERIFY uses cookies and similar technologies to optimize our website and enhance your user experience. We use this data to understand the value of our customer base and refine our services in the AI era.

### Cookie Categories

### A. Necessary Cookies

These cookies are strictly necessary for the technical operation of the website and cannot be deactivated.

#### Name

\_\_hs\_opt\_out

#### Provider

HubSpot

#### Purpose

Stores the decision to opt out of cookies.

#### Duration

2 years

\_\_hs\_do\_not\_track

HubSpot

Prevents tracking if requested.

2 years

csrf.app

HubSpot

Protection against CSRF attacks.

2 years

### B. Functional Cookies

These cookies support specific functions such as appointment bookings or chat widgets.

#### Name

hs-cta-interactions

#### Provider

HubSpot

#### Purpose

Measures interactions with buttons for functionality.

#### Duration

1 month

messagesUtk

HubSpot

User recognition for chat/messaging features.

6 Month

### C. Analytics Cookies

These cookies help us understand how visitors interact with the website (subject to prior consent).

#### Name

\_\_hstc

#### Provider

HubSpot

#### Purpose

Main tracking cookie for visitor identity.

#### Duration

6 month

hubspotutk

HubSpot

CRM identity of the visitor.

6 month

\_ga / \_ga\_\*

Google

Google Analytics 4 user distinction.

2 years

### D. Marketing Cookies

Marketing services are used by third-party providers or publishers to display personalized ads. They achieve this by tracking visitors across multiple websites.

#### Name

#### Provider

#### Purpose

#### Duration

![RGB_Logo_Invertiert](https://xperify.com/hs-fs/hubfs/RGB_Logo_Invertiert.png?width=200&height=124&name=RGB_Logo_Invertiert.png "RGB_Logo_Invertiert")

info@xperify.com

+49 157 3773 9799

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